Having your own restaurant can be the most lucrative investment you’ll ever make, or it can be a millstone around your neck and cause you significant issues with, health, wealth and relationships. If you are going to create a restaurant business and not a hobby, you need to be adopting the correct strategies.
If you do so, then you will be rewarded handsomely, because your restaurant has the potential to be inherently successful. How do I know this? Because countless others have had success and where they have had success so can you if only you know what to do. The following 11 areas will set you up for success.
Every restaurant in the world depends on marketing and sales, or it simply fails to exist. Most restaurant owners, however, have a less than optimised strategy for marketing their restaurant. Often they blindly follow what their competitors are doing or whatever the most recent marketing company is trying to sell them.
Optimising your marketing and sales process is vital if you wish to see the best results from your marketing, so how is that done.