George Wells - George Wells

About George Wells Marketing

We know strategic marketing and we love to share our expertise with you.

At George Wells Marketing, we believe that your restaurant has the ability to be intrinsically successful. We know that through the application of sound strategic marketing your restaurant will grow and provided you apply the strategies and tactics we advise that your restaurant will prosper. We utilise the same strategies and tactics in our own business as we advise you to. 

Our Founding From Hobby to Profession

Hi, I'm George Wells, and I founded George Wells Marketing in 2018. I established the business frustrated with seeing many good people losing their restaurants only due to lack of knowledge on how to market their restaurant effectively.

My journey to founding George Wells Marketing began about 20 years ago. I was listening to an audio recording in my car, between my NLP instructor and his marketing coach. I was immediately enthralled by the common sense and incisive insights that the marketing coach gave in this interview. The reason I was so captivated by this interview was I had started several businesses in the past, and each one had failed. More specifically I'd failed them by not knowing a single thing about marketing. I knew that if I'd known this stuff, then I know the businesses I'd had would have been a success.

On returning home, I spent the next few hours searching for this coach, and I finally found a free book giveaway after much internet searching. I signed up for the book, and when it arrived, I devoured its contents like no other book I've ever read before. This was the beginning of my journey in direct response marketing.

I continued to devour all and everything direct response marketing throughout the next twenty years while continuing my career in engineering. I started to use the principles I was learning in different situations, selling project ideas, negotiating with hostile workforces, writing reports, presenting at courses and conferences. All of it made easier by applying the strategies of marketing to the problem I was solving.

George Wells

I intended to start this agency much sooner, but invariably life got in the way in the form of separation and all the nonsense that that brings with it leading to my eventual divorce. That combined with years of poverty growing up. Negative programming, particularly from my Father who's most common description of me, was as a useless b*@*@*d, caused me to remain safe in my safe career for many more years than I really should have. I would love to tell you that I had a eureka moment where everything became clear. I didn't, my frustration just built on itself day after day. The crushing weight of mundanity bearing heavy on my shoulders, caused me to be less than the best version of myself.

Finally, I had just had enough. I do remember the exactly where I made that decision. I was on holiday in the Canary Islands and while sipping a nice cold glass of Cava decided that I'd had enough of living other peoples dreams and it was finally time to step out of the shadows and do precisely what I wanted to do. I discussed my thoughts with my wife Gayle, and we decided that on our return to Scotland, we would put the wheels in motion to change our lives. We sold our house, almost all of our worldly possessions and packed up two backpacks and hit the road, bound for Mexico. Our favourite country then and it still is.

We've now been travelling since January 2018 and loving every second of it. Building our business as we go. Travelling teaches you a lot and also provides excellent opportunities to learn different marketing approaches across the world. There just is not a problem that a restaurant has, that hasn't already been solved by someone else. We are here to answer your marketing problems for you.

Where I write

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What others are saying about us

Shelley Alesia


"When I was lost on how to launch my business and market for new clients, George came to my rescue. He talked me through how to identify my ideal clients, how to determine my direction when there were too many to choose from, and most importantly how to market to my clients and develop immediate and future revenue streams. George is an amazing business coach for anyone getting started and to those who need to redirection. I am forever grateful for George Wells' Coaching"

Shelley Alesia Coach



My name is Claudia and I am a Life & Parent Coach. During my conversation with George I could see right away that he is very professional and he has so much knowledge about marketing. He gave me wonderful ideas that I am implementing in my coaching business having a clearer vision. I will for sure recommend his services

Claudia Oviedo TsiaousopoulosLife and Parent Coach

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