Work on your restaurant, be the puppeteer not the puppet - George Wells
work on your business

Work on your restaurant, be the puppeteer not the puppet

work on your business

How to guarantee your success. Work on your restaurant not in your restaurant. 

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1) What exactly is working on your restaurant

In the restaurant business, an owners job is to choreograph the restaurant to the beat of his drum. Like a puppeteer, you need to be in control of the restaurant, and you need to be the one pulling your staff's strings so to speak.

Initially, when you start your restaurant its likely that you will be heavily involved in service or in for preparation, but regardless of that, you must always be working on your restaurant. That means you must be driving the restaurant forward not solely working in it.

Yes, you will have to do the activity until you can afford to get others to do the work in the restaurant but regardless you need to spend time each day working on your restaurant, not in it.

Summary:

  • As the restaurant owner it is your responsibility to direct your restaurant
  • You need to become the puppeteer
  • Working on your restaurant is key to your success

2) Why you must work on your restaurant every day

To survive in the marketplace restaurant owners must always be innovating their offering and marketing and selling it. All other activities are costs, and a restaurant owner must divest themselves of these activities as soon as is possible.

The greatest thinkers in business have stated that any activity other than innovation and marketing are a business cost and you as the restaurant owner should always be increasing income through direct response marketing and increasing value in your menu and service through innovation. 

Summary:

  • Innovation and marketing are the only investments in business
  • All other activities are costs
  • As restaurant owner your role is to market and innovate your restaurant
  • Delegate all other activities as soon as you can afford it

3) How do you work on your restaurant

Working on your restaurant as a restaurateur is difficult as you often get caught up in the mundane activity of being in the restaurant. You must, however, no matter what size your restaurant is, step outside the delivery of your service and work on your marketing and innovation

You must as soon as it is possible to divest yourself of any activity which does not bring you in sales or improve your menu or service. The first activity you will want to divest yourself of is the routine administration of the restaurant, this activity although critically crucial to your success is not one that delivers more sales in of itself and as such must be delegated to others as quickly as possible.

Write a list of all activities you currently do in a day or a week and identify which of these activities are not marketing or innovation and delegate them to others as soon as you can afford to do so. In the meantime schedule in a few hours every day to work on your restaurant. Your reward will be a glorious restaurant that will serve you until you exit the business.

Summary:

  • Write a list of all activities you currently undertake in your restaurant
  • Delegate any non marketing and innovation activities as soon as you can afford too
  • Schedule time everyday to work on your restaurant until you can delegate the activities which are currently preventing you from working on your business

Conclusions:

  • Restaurant owners must direct their restaurant
  • You need to be the puppeteer not the puppet
  • Working on your restaurant is key
  • innovation and marketing are investments all other things are costs
  • Your role is to market and innovate your restaurant
  • Delegate all other activities as soon as you can afford them
  • Write a list of all activities you carry out each day / week and delegate any non marketing/innovation activities as soon as you can afford too
  • Schedule time everyday to work on your business until you can afford to delegate

About the Author George Wells

George Wells IEng FIHE is an author, consultant and coach. Author of 107 Marketing and Lead Generation Tips to Turbocharge Your Business in 60 Days or Less. Nomad currently travelling slowly in Mexico. George is the founder of George Wells Marketing and is on a mission to simplify marketing for 10,000 business owners over the next 5 years.

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